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Stop Watching, Start Living | Mountain View's Interactive Venture, ALIVA, Unveils Itself with Mo Salah as the Face of the Campaign

Being a forward-thinking real estate developer who is always setting new trends and exceeding all expectations, ALIVA is a true depiction of Mountain View's vision of “Bringing Life to Land and Spreading Happiness Around Us.”

By: Business Today Egypt

Tue, Nov. 21, 2023

Building on its journey with the sole purpose of revolutionizing the real estate industry by adopting a unique strategy that stands on happiness and innovation, Mountain View introduces its biggest real estate project, ALIVA, with a campaign starring none other than the global Egyptian megastar, Mo Salah, under the slogan "Stop Watching, Start Living." ALIVA occupies a paramount position within Mostakbal City, occupying the largest developer land area and enjoying a strategic location that is directly accessible from Eastern Ring Road, 10 minutes from Suez Road, 19 minutes from Mountain View 1, 17 minutes from MV Hyde Park, and around 20 minutes from the AUC.

Being a forward-thinking real estate developer who is always setting new trends and exceeding all expectations, ALIVA is a true depiction of Mountain View's vision of “Bringing Life to Land and Spreading Happiness Around Us.” Spanning over 638 feddans in New Cairo, ALIVA emerges as a vibrant urban utopia that thrives around the core concept of being present in every moment.

MV_Aliva_Business Today Visual 21.11.2023

With an investment of approximately EGP 140 billion and around 12,000 units, the project introduces five innovative and engaging experiences across nine parks operated by the Lighthouse (an experiential happiness destination and community development hub) designed to cater to the diverse aspirations of individuals for personal growth through a wide range of activities and workshops.

Inspired by the very essence of the word “alive,” ALIVA catalyzes an engaged community ethos, actively promoting participation and interaction over passive spectating. This innovative approach creates a pervasive ambiance of vitality and sociability across the exceptional nine parks incorporated within the project: Fields Park, River Park, Lagoon Beach Park, Club Park, Mountain View 5, Mountain View 5.1, Central Park, HeartWork and WonderVille.

Mountain View has provided a glimpse of ALIVA's philosophy and how the city aspires to enable its community to step down from the spectator's seat and experience life firsthand in order to show its residents what it means by "Stop Watching, Start Living," employing a remarkable AD campaign narrative featuring one of the era's most consequential figures, Mo Salah. The AD campaign was successful in conveying a powerful message that demonstrates how ALIVA is the solution to the modern real estate conundrum of offering real estate projects that include both high-quality housing units with stunning views yet, engaging family-friendly experiences. 

Through the AD, Mountain View unveiled two of its recently launched new experiences: Fields Park and River Park. Fields Park will indulge Mountain View families to partake in an authentic gardening and agricultural experience at the project’s core, culminating in a genuine farm-to-table gastronomic dining experience. River Park, which takes its cues from the Canal of Amsterdam, offers a diverse range of lively and engaging experiences. Some of those vibrant experiences are kayaking, which can be used for training as well as an environment-friendly means of transportation within the park; cycling; yoga sessions on a wooden deck, and portrait sketching on the parks’ iconic bridges to elevate the overall canal-centric experience within the community. Through such mesmerizing activities, River Park brings the waterfront living experience to the heart of the city.

What is more interesting is that ALIVA fosters a 100-step forward-thinking administrative hub, "Heartwork," built on the revolutionary concept of the four pillars of happiness: heart, mind, body, and soul, for an integrated, lively experience. Furthermore, the fully integrated city has a wide range of amenities, including mosques, "Wonderville," the experiential retail zone, in addition to an exquisite club dedicated specially for watersports activities, as well as MV Club, which is distinguished by its vibrant courts and play zones, emphasizing the principle of "Everyone Plays." These trailblazing products, with their innovative concepts, are seamlessly integrated into the ALIVA project venture to achieve meaningful happiness and promote the development of healthy and happy communities.

With an illustrious presence in the real estate realm spanning 18 years, Mountain View embarked on its mission to reshape the Egyptian real estate landscape. ALIVA, the latest jewel in its crown, builds upon the immense success of its iCity project, underscoring Mountain View's unwavering commitment to introducing new real estate concepts that transform the real estate market. Mountain View managed to achieve this transformation by applying the Science of Happiness and leveraging cutting-edge technologies and bespoke experiential offerings tailored to serve the evolving demands of its customers.