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Disrupting Social Media Marketing with Digital Word of Mouth

Egypt’s latest digital marketing platform aims to disrupt and shakeup how brands are seen and interacted with online, and encourage social media users to confidently share their experiences

Faster, Stronger, Better Growth with PepsiCo's North Africa CEO Mohamed Shelbaya

The CEO sat down with Business Today to discuss his thoughts on the current business landscape for FMCGs, his new role leading PepsiCo’s North Africa arm after years as their CEO for Egypt, and the company’s commitment to regional communities and sustainability

Delivering global events to Egypt’s shores and ASDC’s growing portfolio with Abu Soma Development Company’s Ibrahim El Missiri

When looking for an example of how Egypt is growing as an event destination, Somabay is a clear example of integrating the hospitality and major events industries to create an end-to-end solution

Clean Transportation Era Begins | Egypt's major sustainable transportation projects

bt highlights major sustainable transportation projects Egypt has embarked on, some of which have already gone into operation

Lifting Restrictions on Imports | Egypt’s central bank cancels working with Letter of Credit system

Egypt’s Central Bank cancels working with Letter of Credit system and returns to collection documents