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Marketing

GAFI and UMS subsidiary Exlnt Communications sign MoU to promote awareness for investment opportunities

The protocol outlines a collaboration between the two parties to highlight the Authority’s ongoing efforts to improve the business and investment climate in Egypt.

Egypt’s outdoor advertising spending records EGP 3.9 billion in 2023

AdMazad recorded these trends based on audits from 42,700 billboards across Greater Cairo and Alexandria

Unveiling the Future: Samsung Transforms Visual Brilliance with Ameer Karara

The digital ad obtained a significant number of impressions, skyrocketing it straight to the top of viral charts on popular social media websites YouTube, Facebook, and Instagram with close to 17 million views and more than 60k engagement since the ad went live

Google to apply new 14% VAT on services rendered in Egypt

The Ministry of Finance revealed regulatory amendments to the VAT Law in March, requiring non-resident service providers to begin charging VAT for services rendered

Disrupting Social Media Marketing with Digital Word of Mouth

Egypt’s latest digital marketing platform aims to disrupt and shakeup how brands are seen and interacted with online, and encourage social media users to confidently share their experiences