SweepSouth’s acquisition of Filkhedma will position the SA platform as one of the few African startups that will operate in the continent’s 4 key tech ecosystems as it expands into Egypt
Egyptian home services platform FilKhedma was acquired by South-African home services platform SweepSouth for an undisclosed sum, the two companies said in a joint statement.
The announcement comes shortly after FilKhedma secured new funding from The Cairo Angels, with the merger expected to create a new entity combining the tech stack and market reach of the two startups, creating new opportunities for market and product offering growth.
“We are thrilled to have Filkhedma as part of the SweepSouth family,” says Aisha Pandor, Co-founder/CEO of SweepSouth. The CEO also emphasized that both companies share the same values and culture.
Filkhedma currently operates across 3 cities, serving tens of thousands of customers with cleaning, maintenance, and beauty services. The platform empowers over 2,000 service providers through technology with consistent incomes and professional development. SweepSouth provides a consolidated platform for home servicing in Kenya, Nigeria, and South Africa.
SweepSouth’s acquisition of Filkhedma will position the SA platform as one of the few African startups that will operate in the continent’s 4 key tech ecosystems as it expands into Egypt.
"Just like us, Filkhedma is passionate about providing quality and trusted home services, while creating work opportunities for those who need it most.” Co-founder Alen Ribic added, “We’ve proven out our technology and operational expertise in numerous markets in Sub Saharan Africa, and this acquisition gives us the opportunity to extend that reach into Egypt, a huge market with millions of households.
Acquiring Filkhedma allows the company to add beauty services to its platform, which includes manicures and pedicures, hair care, and makeup services that can be done at home, expanding its offerings and its pool of potential customers.
On the other hand, Filkhedma will be able to integrate with SweepSouth’s technology, as well as its indoor and outdoor home cleaning services already available in South Africa, Kenya, and Nigeria, providing it with more opportunities to facilitate expansion in the local and transcontinental markets.
