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HDB launches new Royal service for wealth clients and exclusive Royal Hub center

The HDB saw an increase of 10.8% year-on-year in their financial results for the previous fiscal period, seeing a total pre-tax profit of EGP 1.45 billion

By: Business Today Egypt

Fri, Sep. 17, 2021

Continuing to reinforce its position as a strong competitive bank, the Housing and Development Bank (HDB) recently launched its new HDB Royal exclusive service, with a private stand-alone Royal Hub and 11 centers within branches across Egypt.

The launch of the wealth platform is another solid leap added to the list of HDB’s achievements executed in a remarkably short period, wrote a statement.

The launch of HDB Royal is aimed at providing a distinguished service to the wealth segment of HDB’s customers, explained Hassan Ghanem, Chairperson and Managing Director of Housing & Development Bank.

He added that it will fulfil customer’s requirements with the highest quality and professionalism, as well as providing financial and non-financial consultancy to help them optimize their portfolios.

Related > HDB wins Fastest Growing Commercial Bank at Global Brands Awards

HDB Royal is a milestone that reflects the bank’s transformational strategy in holistically approaching retail banking by offering its existing customers and the Egyptian market an exceptional service quality, Ghanem highlighted.

The Housing and Development Bank’s strategic plan includes the expansion of the bank’s number of branches and will further develop existing branches in all governorates, in addition to increasing the number of ATMs and diversifying their locations to reach customers across Egypt, and all by providing banking services with the highest level of efficiency and quality.

The bank succeeded in maintaining the strength of its financial position, achieving good growth rates with significant development in all retail banking services, despite the pandemic’s effects, explained Ghanem.

Related > On Track to Being at the Forefront of Egypt’s Commercial Banking Scene | Interview with Hassan Ghanem

The Housing and Development Bank saw an increase of 10.8% year-on-year in their financial results for the previous fiscal period, seeing a total pre-tax profit of EGP 1.45 billion.

Ghanem explained that achieving these fruitful results is of the ongoing development and expansion plans implemented by the bank, which had a direct positive impact on the bank's performance that reflects the strength of its financial position.