Mai Salama: “People’s Choice Ramadan Awards serves as a bridge for professionals in the creative and cultural industries”*

For the second year in a row, Creative Industry Summit returns, presenting its “People’s Choice Ramadan Awards”, a unique series of awards for the best drama and advertising works of 2024. It celebrates the public’s favorite works while recognizing outstanding milestones in the creative industries. 

The ceremony took place at Cairo Business Park, East Cairo’s hub for innovation, entrepreneurship, art and culture, by Misr Italia Properties, attracting a large audience of celebrities, talents, and visionaries from across the creative and cultural industries.

They gathered to celebrate the creative brilliance of Ramadan, highlighting the audience's role in choosing the winners. This inclusivity adds a unique touch to the event, making it a true celebration of creativity.

Mai Salama, Founding Partner of the Creative Industry Summit, said, "The second edition of the People’s Choice Ramadan Awards mirrors the ceremony's success and significant impact on the region's creative and entertainment landscape.”

“What distinguishes these awards is the essential role of the audience in selecting the winners. By voicing their opinions and acting as the jury, the audience creates a transparent and inclusive experience that honors exceptional drama and advertising. This year, participation reached a record high, with over 400,000 votes cast, highlighting the Creative Industry Summit's vision to bolster the creative economy in Egypt and the Middle East. The awards serve as a bridge for professionals in the creative and cultural fields, reflecting the summit’s mission to educate, connect, and celebrate innovation and creativity”, she added.

Salama also highlighted that this year's edition saw fierce competition in public voting, which featured a diverse range of creativity in drama and advertising works. 

This created a truly inclusive celebration of media and creativity.

During the second edition of the “People’s Choice Ramadan Awards” in 2024, the winners in TV and advertising were announced. The ceremony celebrated winners for their creative talents and their ability to engage the public throughout Ramadan 2024, highlighting their important contributions to the creative industries. This year's winners, who delivered exceptional and impactful works, are:

 

First - Among Advertising Category:

 

Best Advertising Agency *Synergy*

Best Ad Copywriter / Songwriter *Tamer Mahdy (B Laban)*

Best Creative Team *Tarek Nour Communications Ahmad Aboshady- Abdelrahman Mahfouz - Ahmed Ashraf - Kareem El Seay - Salma Megahed - Youssef El Qorashey - Mohamed Zoohair **Orange*

 

Best Creative Director *Hussien Diaa (Palm Hills)*

 

Best *Ad Orange*

 

Best Comedy Ad *Bawady - Palm Hills*

 

Best Corporate Adv *Telecom Egypt WE*

 

Best Motivational Advertisement *Banque du Caire*

 

Best Ad Director *Mohamed El Zayat -Juhayna - Palm Hills*

 

Best Post-Production Team *Vivid Studios (Ahl Masr Foundation - Al Baraka Bank - Arabia Development - Cadbury Egypt - Elaf - Fawry - Lipton - Magdi Yacoub Foundation - Orange – Seven)*

 

Second - Among Series Category:

 

Best Comedy Series Kamel El 3aded +1

 

Best Drama Series 15 Episodes Lahzet ghadab

 

Best Drama Series 30 Episodes Al Hashashen

 

Best Drama Actor Essam Omar -Masar Egbari

 

Best Drama Actress Salma Abu Deif -A'la Nesbet Moshahda

 

Best Supporting Drama Actor Ahmed Eid -Al Hashasheen

 

Best Supporting Drama Actress Laila Ahmed Zaher -Ala Nesbet Moshahda

 

Best Comedy Actor Hesham Maged -Ashgal Shaka

 

Best Comedy Actress Dina El Sherbiny -Kamel El Adad +1

 

Best Supporting Comedy Actor Mostafa Ghareeb -Ashgal Shaqa & Al Kebeer Awy S8

 

Best Supporting Comedy Actress Aya Samaha -Kamel El Adad +1 & Khaled Nour wa Waldo Nour Khaled

 

Best Director of a 15 Episode Series Islam Khairy - Gawdar

 

Best Director of a 30 Episode Series Peter Mimi -Al Hashasheen

 

Best Drama Series Screenwriter Samar Taher- Aala Nesbt Moshahda

 

Best Comedy Series Screenwriter Sherine Diab Ashghal Shaqa -Rana Aboul Reesh & Yosr Taher Kamel El Addad +1

 

Best Rising Actor Hamza Diab- Kamel El Addad +1

 

Best Rising Actress Lina Sophia- Kamel El 3adad +1

 

Best Child Actor Jan Ramez- El Meaalem

 

Best Child Actress Celia Mohamed Saad- Kamel El Addad +1